by Brand Love Editorial Team | Dec 14, 2021 | Food & Drink
I’m not generally one who takes an avid interest in a discount voucher unless it’s for a shop or a brand that I use regularly. I tend not to be swayed by the marketer’s ploy to hook me into giving their brand a first-time try. But when one of those vouchers is...
by Brand Love Editorial Team | Dec 14, 2021 | Retail
The very best brands are multi-dimensional: combining a highly believable and engaging brand story; a clear, distinct and consistent brand style and identity; a marketplace positioning that sets them apart from their main competitors; topped off with a purpose that...
by Brand Love Editorial Team | Dec 6, 2021 | Food & Drink
My favourite brand is Yorkshire Tea and, for the purposes of transparency, I’ll confess it right off the bat: yes, I am a Yorkshire-woman, born and bred (although *cough* I now live in the East Midlands). They say that the brands we love reflect our values as people,...
