Naked Wines: More than drink

Naked Wines: More than drink

I’m not generally one who takes an avid interest in a discount voucher unless it’s for a shop or a brand that I use regularly.  I tend not to be swayed by the marketer’s ploy to hook me into giving their brand a first-time try. But when one of those vouchers is...
IKEA: The Genius Brand

IKEA: The Genius Brand

The very best brands are multi-dimensional: combining a highly believable and engaging brand story; a clear, distinct and consistent brand style and identity; a marketplace positioning that sets them apart from their main competitors; topped off with a purpose that...
Yorkshire Tea: A Right Proper Brand

Yorkshire Tea: A Right Proper Brand

My favourite brand is Yorkshire Tea and, for the purposes of transparency, I’ll confess it right off the bat: yes, I am a Yorkshire-woman, born and bred (although *cough* I now live in the East Midlands). They say that the brands we love reflect our values as people,...