LOVED BRANDS: HERMÈS
Nick Bowman-Scargill, Managing Director at Fears Watches, talks to us about his most loved brand and how it captured his heart. Hermès is a very rare thing. A globally successful, instantly recognisable luxury brand, that is still fiercely and proudly independent....
Top Campaigns: Swapfiets Encourages Londoners to get on their Bikes
Swapfiets, the Dutch-founded bike subscription service, is helping Londoners love bikes with its first-ever UK marketing campaign in key locations across the capital. Dubbed ‘On Yer Bike’, the creative campaign plays on Londoners’ transport frustrations, encouraging...
What is Love? Why we love some brands
What is love? Yes, it’s an early 90s Haddaway hit that you now can’t get out of your head, but in terms of business communications and marketing, love can be hard to quantify. John Lewis, Timpson, Morrisons, Porsche. Why do we love these brands? Are they deliberately...
Loved Brands: Porsche
Ben Brocklesby, Director at Origin, the UKs leading manufacturer of premium aluminium doors and windows, talks to us about his most loved brand and how it captured his heart. Asking which brand is my most loved is like asking me to pick my favourite child - I have two...
Timpson: A Brilliant Brand
I was recently delivering a talk and the conversation moved onto brands I admire. I very quickly realised that my all-time favourite brand isn't glamorous, it's certainly not trendy, but it is utterly brilliant...it's Timpson. The shop that among other things repairs...
John Lewis & Partners: Classic British Brand with Customer Service at its Heart
A quintessential British brand, the John Lewis Partnership, which operates John Lewis & Partners department stores and Waitrose supermarkets, was over a hundred years ahead of today’s marketing trend for UX and customer experience. Since 1925, John Lewis has been...
Domino’s Pizza: The Most Successful Pizza Brand
Domino’s Pizza is the world’s most successful pizza brand with more than 17,000 stores in over 90 markets. It is particularly astonishing that this consistent brand success is driven by franchisees. Domino’s is arguably the most successful brand franchise system in...
Morrisons: more than just a supermarket
The first Morrisons I went to is in Weybridge. They have used a prime site in the town for a car park, supermarket and housing above, it is nearly opposite the Waitrose, possibly a more demographically accurate store than Morrisons might be perceived in prime...
Paddington: More than just a bear
The author Michael Bond published the first Paddington book, A Bear Called Paddington, on 13th October 1958. Since then, for over 60 years, the Paddington adventures have delighted children and families all over the world. Part of this success is due to the values...
The Beatles: There’s Something About them
In the spring of 2021, co-author Chris West and myself were given the task by The Business School (formerly Cass) to deliver 11 two-hour lectures in Marketing Strategy to over 130 second-year undergraduate business studies students. Chris developed some original...
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