Timpson: A Brilliant Brand

Timpson: A Brilliant Brand

I was recently delivering a talk and the conversation moved onto brands I admire. I very quickly realised that my all-time favourite brand isn’t glamorous, it’s certainly not trendy, but it is utterly brilliant…it’s Timpson. The shop that among...
Morrisons: more than just a supermarket

Morrisons: more than just a supermarket

The first Morrisons I went to is in Weybridge.  They have used a prime site in the town for a car park, supermarket and housing above, it is nearly opposite the Waitrose, possibly a more demographically accurate store than Morrisons might be perceived in prime...
IKEA: The Genius Brand

IKEA: The Genius Brand

The very best brands are multi-dimensional: combining a highly believable and engaging brand story; a clear, distinct and consistent brand style and identity; a marketplace positioning that sets them apart from their main competitors; topped off with a purpose that...