Nick Bowman-Scargill, Managing Director at Fears Watches, talks to us about his most loved brand and how it captured his heart. Hermès is a very rare thing. A globally successful, instantly recognisable luxury brand, that is still fiercely and proudly independent....

Top Campaigns: Swapfiets Encourages Londoners to get on their Bikes

Swapfiets, the Dutch-founded bike subscription service, is helping Londoners love bikes with its first-ever UK marketing campaign in key locations across the capital. Dubbed ‘On Yer Bike’, the creative campaign plays on Londoners’ transport frustrations, encouraging...

What is Love? Why we love some brands

​What is love? Yes, it’s an early 90s Haddaway hit that you now can’t get out of your head, but in terms of business communications and marketing, love can be hard to quantify. John Lewis, Timpson, Morrisons, Porsche. Why do we love these brands? Are they deliberately...

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