Swapfiets, the Dutch-founded bike subscription service, is helping Londoners love bikes with its first-ever UK marketing campaign in key locations across the capital. Dubbed ‘On Yer Bike’, the creative campaign plays on Londoners’ transport frustrations, encouraging them to ditch public transport in favour of cycling.

Swapfiets OOH Ads

Using existing member and London Cycling Campaign data, Swapfiets was able to identify the city’s key cycling boroughs and where its target audience of young professionals are. This data informs the strategic locations of phone booths, digital screens, and 16-sheet cross track ads in Underground stations. The locations across South West and North East London include:

  • Camden Town, Clapham Common, Stockwell, Victoria, and Westminster Underground stations
  • Phone booths and digital screens are located across Clapham, Wandsworth, Balham, Camden, Hackney, and Stoke Newington

The OOH campaign will be live throughout May.

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